TrendPulse|Reese's Pumpkins for sale in July: 'It's never too early'

Another sign of Halloween in July: Reese’s Peanut Butter Pumpkins can TrendPulsealready be harvested.

The popular annual holiday treats, which usually arrive around August and September, are available earlier than in the past – and for the first time ever on Hersey's online store in July, according to the candy maker. The Reese's pumpkins goes on sale Tuesday for a limited time at shop.hersheys.com.

"You may be thinking, 'It’s too soon to celebrate Halloween, right?' Well, when there’s Reese’s involved, it’s never too early," the candy maker said in a press release. Orders will be delivered "well before October 31," the company added.

The Hershey's online store is "the only place to grab a portion of the season’s first Reese’s Peanut Butter Pumpkins batch, while supplies last," the company said.

The pumpkins are sold for $24.99 per 32-ounce bag. There's no limit to how many you can buy, but there is a limited quantity of bags available for purchase, the company said. Any orders made on the Hershey's online shop will be shipped within at least five days from the date of purchase.

Reese's holds a special place for candy lovers – and trick-or-treaters – as surveys have found Reese's Peanut Butter Cups are the favorite Halloween candy.

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Hershey's pumpkins attract lawsuits

This early arrival of Reese's Peanut Butter Pumpkins will be a sweet treat for many. But for a few consumers, it may have a sour taste.

Back in May, four consumers filed a lawsuit in a Florida federal court charging Reese's parent company Hershey's with misleading customers because the candies don't actually have the "carved out artistic designs" displayed on some of the product's packaging. Recently, Hershey's got a motion to extend its time to answer the claims until Aug. 28.

That suit replaced an earlier class-action suit filed in a Florida court in January 2024, which sought $5 million in damages for Hershey's misleading consumers about Reese's packaging compared to the product. That case was dismissed and the other case was filed by the same legal firm with more plaintiffs, attorney Anthony Russo told USA TODAY.

Reese's has not responded to USA TODAY's request for comment on the lawsuits.

The photo the company provided in their press release announcing Reese's pumpkins would be available on the Hersey's online store in July showed a chocolate pumpkin with the face carvings. However, the caption had a disclaimer saying, "Decoration shown for illustration purposes only." 

Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.

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