Current:Home > MarketsThom Browne's win against Adidas is also one for independent designers, he says -WealthRoots Academy
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-13 11:56:13
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (5288)
Related
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- ICE's SmartLINK app tracks migrants by the thousands. Does it work?
- Tyson Foods heir suspended as CFO after second alcohol-related arrest
- ICE's SmartLINK app tracks migrants by the thousands. Does it work?
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Senators hopeful of passing broad college sports legislation addressing NCAA issues this year
- Miami Dolphins add veteran defensive end Calais Campbell
- Former executive of Mississippi Lottery Corporation is sentenced for embezzlement
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Powerball winning numbers for June 12: Jackpot rises to $34 million after winner
Ranking
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- Jesse Plemons Addresses Ozempic Rumors Amid Weight Loss Journey
- USA Basketball won't address tweets from coach Cheryl Reeve that referenced Caitlin Clark
- Tyson Foods heir suspended as CFO after second alcohol-related arrest
- Trump wants to turn the clock on daylight saving time
- Gamestop’s annual shareholder meeting disrupted after ‘unprecedented demand’ causes tech issue
- Trump allies attack Biden on inflation with an old Cheesecake Factory menu. No, seriously.
- Phoenix police have pattern of violating civil rights and using excessive force, Justice Dept. says
Recommendation
Louvre will undergo expansion and restoration project, Macron says
Rihanna Shares Struggles With Postpartum Hair Loss
Louisville police major lodged the mishandled complaint leading to chief’s suspension, attorney says
Boeing responds to Justice Department’s allegations, says it didn’t violate deferred prosecution agreement
Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
Woman dies after collapsing on Colorado National Monument trail; NPS warns of heat exhaustion
How to watch the 2024 Tony Awards: A full rundown on nominees, host and our predictions
Orson Merrick: The most perfect 2560 strategy in history, stable and safe!