Current:Home > NewsAdidas finally has a plan for its stockpile of Yeezy shoes -WealthRoots Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-14 02:34:40
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (352)
Related
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Fossil Fuel Companies Took Billions in U.S. Coronavirus Relief Funds but Still Cut Nearly 60,000 Jobs
- Driven by Industry, More States Are Passing Tough Laws Aimed at Pipeline Protesters
- This week on Sunday Morning (July 16)
- Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
- This week on Sunday Morning (July 16)
- Why Cynthia Nixon Doesn’t Want Fans to Get Their Hopes Up About Kim Cattrall in And Just Like That
- The U.S. could run out of cash to pay its bills between July and September
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Amazon Prime Day Is Starting Early With This Unreal Deal on the Insignia Fire TV With 5,500+ Rave Reviews
Ranking
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- Twitter will limit uses of SMS 2-factor authentication. What does this mean for users?
- After courtroom outburst, Florida music teacher sentenced to 6 years in prison for Jan. 6 felonies
- An Offshore Wind Farm on Lake Erie Moves Closer to Reality, but Will It Ever Be Built?
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- Adidas is looking to repurpose unsold Yeezy products. Here are some of its options
- The 'wackadoodle' foundation of Fox News' election-fraud claims
- Federal Trade Commission's request to pause Microsoft's $69 billion takeover of Activision during appeal denied by judge
Recommendation
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
As the US Rushes After the Minerals for the Energy Transition, a 150-Year-Old Law Allows Mining Companies Free Rein on Public Lands
Does Another Plastics Plant in Louisiana’s ‘Cancer Alley’ Make Sense? A New Report Says No
Our 2023 valentines
Dick Vitale announces he is cancer free: 'Santa Claus came early'
Airbus Hopes to Be Flying Hydrogen-Powered Jetliners With Zero Carbon Emissions by 2035
Olympic Swimmer Ryan Lochte and Wife Kayla Welcome Baby No. 3
An energy crunch forces a Hungarian ballet company to move to a car factory